The History of the House
A Legacy of Excellence Since 1957
Where It All Began
In 1957, Khadim Hussain Sheikh founded Ruby Jewellers in the vibrant city of Lahore, Pakistan. Born to a family steeped in the traditions of fine jewelry, Sheikh inherited a love for craftsmanship and artistry. His early years working for Ghirdari Lal, a renowned jeweler, inspired him to pursue his dream of creating timeless masterpieces. With limited resources and an unwavering vision, Sheikh established Ruby Jewellers, introducing Mughal-inspired designs and Islamic floral motifs that resonated with the cultural richness of the region. This marked the beginning of a legacy that would redefine luxury jewelry in Pakistan.
1957: The Beginning
The 1960s saw Ruby Jewellers rise to prominence as its exquisite designs captured the attention of a sophisticated international audience. The intricate floral motifs and Mughal-inspired aesthetics became the hallmark of Ruby’s creations, appealing to connoisseurs of fine jewelry. Each piece was a tribute to tradition and innovation, combining timeless elegance with contemporary appeal. By the end of the decade, Ruby Jewellers had established itself as a pioneer in luxury craftsmanship, attracting a loyal clientele both locally and internationally.
1960s: Gaining Recognition
International Acclaim
The 1970s were a defining era for Ruby Jewellers as the brand earned accolades for its iconic designs. Ruby was entrusted with creating souvenirs for global dignitaries, including King Faisal, during the 1971 Islamic Summit Conference held in Lahore. These bespoke pieces, adorned with Islamic motifs and floral patterns, became symbols of Pakistan’s cultural pride. Ruby’s ability to craft masterpieces that transcended borders solidified its reputation as a timeless luxury brand. This decade marked the brand’s evolution from a national treasure to an international icon.
1970s: Timeless Design
Adorning Icons
The 1980s brought a period of significant growth for Ruby Jewellers. The brand opened a second showroom in Lahore, signaling its commitment to meeting the growing demand for its exquisite creations. Ruby also expanded into export markets, introducing its timeless designs to a global audience. This era was marked by bold experimentation with luxurious materials and innovative approaches to design, all while maintaining the brand’s legendary quality. The expanded operations allowed Ruby Jewellers to reach new heights, setting the stage for future success.
1980s: Expansion
Innovating and Expanding
Celebrating its 50th anniversary in the 1990s, Ruby Jewellers embarked on a journey of reinvention. Athar-ur-Rehman Sheikh, the new creative director, infused the brand with a bold vision, blending tradition with modernity. This period saw the introduction of groundbreaking designs that resonated with celebrities and elites worldwide. Ruby’s ability to innovate while honoring its heritage made it a favorite among discerning customers, further cementing its status as a luxury icon. The 1990s marked the culmination of five decades of excellence, trust, and unparalleled craftsmanship.
1990s: 50 Years of Excellence
A Golden Legacy
In the 2000s, Ruby Jewellers emerged as Pakistan’s most desirable luxury brand. The opening of a flagship store in DHA, Lahore, symbolized a new era of growth and innovation. Signature collections such as Flora and La Signature were reimagined, blending Ruby’s rich heritage with modern aesthetics. This decade was marked by bold experimentation, exploring the boundaries of traditional design to create pieces that were both timeless and contemporary. Ruby’s reputation for excellence and creativity solidified its position as a leader in the world of luxury jewellery.
2000s: The Most Desirable Luxury Brand
Redefining Heritage
Under the visionary leadership of Athar-ur-Rehman Sheikh, Ruby Jewellers revolutionized fine jewelry in the 2010s. Sheikh’s innovative design philosophy focused on allowing gemstones to dictate the design, rather than the metal settings, creating pieces that were both unique and breathtaking. This approach redefined luxury jewelry, earning Ruby Jewellers recognition from heads of state and global icons. With a commitment to precision and artistry, Ruby introduced bold new designs that appealed to a modern audience while staying true to its timeless roots.
2010s: A Design Revolution
Pioneering Innovation
Today, Ruby Jewellers stands as a testament to over six decades of innovation, artistry, and excellence. The creation of each piece begins with the careful selection of the world’s finest diamonds and rarest gemstones. These extraordinary materials ignite the imaginations of Ruby’s designers and craftsmen, who work tirelessly to transform them into works of art. Every jewel is a masterpiece of impossible beauty, embodying the brand’s legacy of timeless elegance. Ruby Jewellers continues to set the standard for luxury, creating pieces that are nothing short of incredible.